Role: Design and Art Direction
With the release of Scion's first sedan and new hatchback, the iA and iM, Scion needed a way to show their audience that they too had grown up.
This new design takes a modern approach and organizes their extensive content in an easy, digestible way. Everything from their featured content, current line-up, and their existing campaigns have been reorganized and designed to keep up with current standards.
Role: UI/UX Design
In 2012, we launched College GameDay's first fan voting contest: "Bring GameDay to Your Campus" allowing fans to bring a commercial shoot to their school. Fans could vote online or through our mobile College GameDay app.
By developing a simple intuitive, voting app, we made it easy for fans to vote, check the ranks of all 124 schools, and share their experience to drive support for their favorite team on social media.
At the end of the 10-day contest and with nearly 900,000 thousand total votes tabulated, Texas A&M became victorious in bringing the College GameDay crew to their campus to share their Aggie pride nationwide.
ECD - Court Crandall
CD - Sean Vij
AD - Ben Salas
Copywriter - John Choe
Role: Art Direction and UI/Visual Design
Digiboo is an easy, convenient way to buy or rent movies and download them straight to your digital device from any one of Digiboo's airport or university kiosks.
The goal for this project was to make the entire process as simple as possible from onboarding to the checkout process. The design facilitates search functions, category organization, as well as a shopping cart and media player.
Role: Art Direction and Design
Cedars-Sinai is known for having some of the best neurosurgeons in the world, but instead of touting their amazing advancements in medicine or how incredible their doctors are, we decided to show what a real difference they've made in their patients lives.
ECD: Pam Fujimoto
CD: Dennis Lee
Copywriter: Marcin Markiewicz
Photographer: Zen Sekizawa
Role: Art Director
To help launch the new "Orange is the New Black" slot game on DoubleDown Casino, we enlisted the help of some Litchfield prison inmates to barter away some casino chips in exchange for some essential prison necessities.
The submissions rolled into the thousands and ranged from silly, weird, and at times pretty thoughtful.
ECD - Pam Fujimoto
ACD - Dennis Lee
Copywriter - Ronnie Lee
Role: Art Direction and Design
With the release of the VIZIO's new Reference Series, I had the opportunity to design a gallery-style book for potential investors.
Role: Package Design and 3D Modeling
G-Technology produces high-end storage drives catered towards the professional creative industry.
With new products on the horizon, the goal was to redesign G-technology's packaging to reflect their premium products. With new branding, product photography, and a darker color scheme than previously used before, G-Technology was able to elevate their brand in the creative industry.
Cultural Capital was the brainchild of a British strategy director that tried and failed to put a number on how "cool" a brand was. It was also responsible for the exodus of half the agency and the loss of a couple clients. On the plus side, my team got a book published with little time and no budget.
Role: Art Director & Designer
I had the opportunity to help brand my friend's little produce shop. With just some lettering, some fancy use of type, and a little screenprinting, it became a fun little project.
I've been really getting into 3D modeling so I thought what better way to immortalize my writing partner than by crafting his head into paper and then presenting it to the agency.
Sometimes working for the man feels like working for the man, so here are a few random things from photography to design and other weird projects to keep myself healthy.